Artigo
9 de set. de 2025
Supermetrics: Automate your marketing reporting and save hours per week
Author: Rafael Lins
Supermetrics automates your marketing reporting across platforms like GA4 and Google Ads. Learn how Ad Rock integrates it to save time and boost insights.
Introduction
Reporting is vital in digital marketing, but let’s face it — pulling data from multiple platforms is time-consuming. Supermetrics solves this by automating the process. It connects tools like Google Ads, GA4, Meta Ads, LinkedIn and more into a single reporting flow.
At Ad Rock, we use Supermetrics daily and recommend it to clients who want to focus on insights instead of copy-pasting metrics.
Key Features
Connects to 100+ data sources
Automates dashboards in Google Sheets, Excel, and Looker Studio
Scheduled data refreshes (daily, weekly, monthly)
Prebuilt templates for GA4, Meta Ads, and more
Workspace-level control and user permissions
GDPR-compliant and secure
Use Cases at Ad Rock
We use Supermetrics to:
Automate monthly client performance dashboards
Consolidate metrics from multiple ad platforms
Cross-analyze paid media with GA4 data
Monitor internal CPL and ROI reports
This saves over 12 hours/month of manual data wrangling.
How Ad Rock integrates Supermetrics
We help clients with:
Initial setup of connectors
Building custom dashboards in Looker Studio
Automating KPI reports in Google Sheets
Ongoing updates and support
Competitive Advantages
No need for coding or API configuration
Works with multiple destinations (Excel, BigQuery, Snowflake)
Cost-effective vs hiring a full BI team
User-friendly for marketing and data teams alike
Comparing with alternatives
Tool | Connectors | Automation | Ease of Use | Price |
|---|---|---|---|---|
Supermetrics | 100+ | Yes | ⭐⭐⭐⭐⭐ | Medium |
Funnel.io | 500+ | Yes | ⭐⭐⭐⭐ | High |
Dataslayer | 30+ | Yes | ⭐⭐⭐ | Low |
Zapier + Sheets | Variable | Partial | ⭐⭐ | Variable |
How to get started with Ad Rock
You can buy Supermetrics directly, but working with us gives you:
Local support (in Portuguese/English)
Free consulting during setup
Partner discounts and bonuses on certain plans
Learn more on our partner page:
👉 https://adrock.com.br/parcerias
FAQ
Does Supermetrics replace a BI tool?
It automates data collection, but dashboards still need to be designed. It works great as a pre-BI tool.
Do I need to code to use it?
No coding needed. All connections are visual.
Is there a free trial?
Yes, a 14-day free trial with full features.
What data sources are supported?
GA4, Google Ads, Meta Ads, YouTube, LinkedIn Ads, TikTok, HubSpot, Salesforce, and more.
Can I pay without a foreign card?
With Ad Rock, we can help with local billing alternatives.
